New Technological Trends in SEO Industry

Search engine optimization (SEO) is a living industry. What worked a few weeks ago may not work this time. As an seo marketing technology expert, you need to better understand the latest trends and emerging technologies to stay informed about the inherent needs of the business. In this article, we will tackle some of the emerging technologies in the SEO industry and how they affect your work as a search engine optimization professional. If you want to scale your SEO in 2021 and beyond, you need to be on the lookout for these technologies and start implementing them in your business now.
Natural Language Processing (NLP)
In 2019, Google rolled out the BERT (Bidirectional Encoder Representations from Transformers) algorithm update worldwide. This update brought NLP to the forefront, and it’s a technology to keep an eye on in the search engine optimization space. With NLP, Google can determine the meaning of a word in a sentence by looking at the context.
As a result, Google no longer looks at individual phrases or sentences that consumers are searching for …